YOUR STYLE, YOUR BATHROOM 29 Since 1917, focusing on improving Roca Galleries your bathroom Withtransmitting its values and offering a realbrand experience,the aim of sharingin 2009 the companyits history, experience opened the Roca Barcelona Gallery, a building with an avant-garde architecture open to the city in which, as well as displaying its collections and products, social and cultural events related to design, architecture, innovation and sustainability are held. The brand's flagship building has increased its presence with openings in Madrid, Lisbon, London and Shanghai. AFTER NEARLY 100 YEARS, ROCA HAS PRESENCE IN MORE THAN 135 International fame MARKETS, ALL SUPPLIED FROM ITS The prestige acquired throughout nearly 75 PRODUCTION PLANTS AND MORE one century has allowed Roca to be THAN 20,000 DEDICATED EMPLOYEES present in some of the most emblematic AROUND THE WORLD. buildings and spaces around the world. Today, the Roca brand is linked to some Roca is a family-owned company dedicated of the greatest international architectural to the creation of bathroom spaces. It has firms, large business centres, luxury hotels, grown thanks to its efforts in innovation, theatres, cultural spaces and historic design and sustainability to become a monuments such as the Eiffel Tower (Paris), leader in the bathroom sector. the PantanalEstadio Arena (Brazil), the Bolshói theatre (Moscow) or the Sheraton The company, founded in 1917, started Huzhou Spring Resort (China), among its activity manufacturing cast iron radiators others, who have trusted the company to for domestic use. Over time and thanks to competently equip their bathroom spaces the innovative spirit that has always defined with quality, innovative design products Roca, the business evolved towards the works on the revision and improvement of synonymous with a brand like Roca. creation of what we now know as bathroom existing product ranges in its five business spaces. units across the globe. Principle of sustainability Roca´s worldwide references also demand a The bathroom space New horizons high degree of responsibility. For this reason, Its firstfactory was set up in Gavà The 70s were years of growth and expansion, driven by the importance of preserving (Barcelona), where it shifted from producing with the setting up of subsidiaries in France the environment, Roca has lead different radiators to boilers. The manufacturing of and Portugal. One decade later and with initiatives throughout the years, such asZero cast iron bathtubs started in 1929 and the philosophy of improving its products, Waste or Eco-Roca, to reduce industrial one year later the first commercial faucets the company took a new step forward waste and carbon dioxide emissions into the started being produced. However, the most and started collaborating with the most atmosphere in all its factories. important leap was taken in 1936 when, in relevant architects and designers. As a However, Roca´s commitment to the planet response to market demands, Roca started result of these alliances, some of the most goes beyond the production processes. the production of vitreous china bathroom emblematic Roca collections were created, So much so that in 2010 it set up the We fittings. together with David Chipperfield, Herzog Are Water Foundation with the aim of In the sixties, Roca advanced in terms & De Meuron and Giorgetto Giugiaro, raising awareness, among the public and of sustainability, reducing the water amongst others. institutions, of the need to commit to a new consumption required for its cisterns. These From then on, and particularly in the 90s, water culture that allows a fair development were also years with a clear commitment to Roca continued its international expansion and sustainable management of the innovation and design, values assimilated in order to achieve its current presence in water resources in the world. Showing by the company in all its ranges. As a result more than 135 markets, supplied by its 75 Roca's commitment and solidarity to the the Roca Design Centre was set up, a new production plants and more than 20,000 people and communities most affected by product development centre which also employees around the world. the lack of access to clean drinking water.