Commitment to the Environment Roca, as a leading company in the definition of the bathroom space, is well aware of the importance of conserving and improving, where possible, our surrounding for present and future generations.To this end, it works on developing and promoting technologies and initiatives that help conserve the environment. Our sustainable outlook means we can develop astonishing, innovative products that prove you can always be more efficient and make better use of resources. A commitment to the planet is a core part of our philosophy and the approach we take to our day-to-day work. As part of this commitment, we have created the “Roca Loves the Planet” concept, which involves both the production processes in our factories and our product development, not to mention the company’s social actions. Innovation in sustainable product has resulted in the saving of thousands of millions of liters of water across the world. By the 1960s, Roca was already playing a pioneering role in reducing the capacity of WC water cisterns and, 87 since then, Roca has fitted dual flush cisterns in allits WCs. In our faucets, flow regulation systems help to save thanks to the introduction of air into the faucetís water flow in basins, showers,and kitchen sinks. They also feature other devises,such as mechanism to select the exact temperature, click safety systems and presence detectors, which also help to save both water and energy. Today,Roca boasts both ISO 14001 and Eco Management and Audit Scheme (EMAS) certification. In the field of industry, since 2008 we have been implementing the Eco-Roca project,whose two key objectives are a 25% reduction in CO2 emissions by 2014 (compared with those for 2006) and the management of waste-free industrial processes via our zero-waste programme. These results spur us on to continue seeking new ways of saving water and thus help preserve the environment.