June /202122 Annual program of roadshows to promote the Cratos shower tray manufactured in Senceramic® Participants attend live cut-to-size demonstrations With the aim of promoting the Cratos shower trays among professional installers, Roca is offering a pro gram of training roadshows in distributors' show rooms in different Spanish cities. The Cratos shower tray, manufactured in Senceramic,® has a very stylish and extraslim design that allows its perfect integration with the bathroom floor. Moreover, Cratos can be easily cut to size, and this has been shown live to the attendees of the roadshow events. Thanks to the Senceramic material and the innova® tive production process, Cratos combines its antislip, matt and slightly rough finish with the qualities of ce ramics, resulting in a very hygienic shower tray that is easy to clean and resistant to chemical agents, as participants at the various demonstrations held throughout Spain are able to see firsthand. Theproperties of Senceramic allow the exact cutting of Cratos shower trays to fit the shower space® Roca receives recognition for its design for the third year in a row Horizon basins designed by João Armentano, have received the Red Dot Design Award and iF Design Award The Horizon Geometric and Horizon Skyline 80 basinsHorizon Geometric is an asymmetrical and ultrafine have earned recognition for their design, receivingbasin that stands out for its geometry and simplicity, two of the most prestigious international prizes in thewhich enable a combination of lights and shades. world of product design. Horizon Geometric is manufactured in Fineceramic,® The Horizon Geometric collection has been awarded which makes it possible to achieve extremely fine with the Red Dot Design Award 2021, while Horizon lines that are only 5 millimeters thick and an inner Skyline 80 has also received the iF Design Award surface that is soft and uniform. Thanks to this tech 2021 in addition to the Red Dot. nology, it is 40% lighter and 30% more resistant than Roca has received these awards for the third year ina traditional basin. a row, underlining the brand’s commitment to the Moreover, the tilted surface of the basin and the dis highest standards of design and innovation. creet water outlet allow water to drain better, making “We are deeply honoured and proud of these two it more efficient and userfriendly. great achievements at the Red Dot Design Awards, Both have been designed by the Brazilian architect for the third year in a row. The Horizon collection reand designer João Armentano. presents a real example of Roca’s technological perGeometrical and clean lines are also the defining fection and the ingenuity of João Armentano, whichfeatures of the other awardwinning basin, Horizon can be appreciated in every detail. The awards conSkyline 80, which presents a meticulous inner structure. firm the exceptional quality of the design,” declared Sérgio Melfi, Commercial and Marketing Director ofThe piece is inspired by the versatility of sculpted fire Roca Brazil. clay basins, applied with the practicality of ceramics. Horizon Skyline 80 stands out for its minimal aesthetics 7