4 About Roca Since 1917, focused on improving your bathroom experience The roots of a craft Barcelona as a source of inspiration For Roca, everything starts with the dawn of a new century, with Inspired by a land that is also a way of understanding the world, the winds of change of a new era and the desire for self-impro- throughout its history, Roca has combined the essence of that vement of a family. In the Barcelona of 1917, the siblings Martín, family legacy with the unique personality of its native Barcelona. Matías, Ángela and José Roca decided to take a step further by Close and international, cosmopolitan and creative, Mediterra- expanding their small family foundry to focus on the manufactu- nean and European; the charismatic City of Barcelona inspires the ring of cast iron radiators, a product that until then had not been day-to-day life of the brand and its products, deepening Roca’s affordable. Without knowing it at that time, this determination will to connect with other international markets, concluding its would establish the foundation of a project that has led to one of connection to European design and most certainly, delving into its the most renowned and solvent brands in the bathroom sector traditional passion for people. worldwide. First with cast iron and later on, with the command of vitreous china, Roca got involved in the improvement of the quality of life The commitment to the future of users by constantly adding new solutions to its product offer. Because a company is made up of places, people and moments: This commitment to society along with the fundamental principle Roca as it is today cannot be understood without looking at the that good work knows no boundaries has accompanied the brand road travelled, at the values of its native land, at each one of the throughout the years making it what it is today: a global company moments that have contributed to define its way of looking at the that is able to offer comprehensive solutions for the bathroom world. space to millions of households all around the world. Thankful for all that and aware of its role as organization whe- re the strength of the local and the energy of the global meet, Roca gets involved in returning to society what the company has The guarantee of experience received from it. Through product development the company has By growing along a century marked by transformations and cha- introduced systems to economise water and energy, always trying llenges, adapting to them with a transformative and forward-loo- to make people’s lives easier. A commitment that results in the king approach, a deep knowledge of materials and the total con- care of the planet, with different programs to reduce waste and trol of production processes, the company defined its key trait, the emissions and, since 2010, through the We Are Water Founda- one that has made Roca a recognisable global brand: the deep tion, which works to create a new water culture and to take this knowledge of a craft, the full guarantee of experience. precious resource to the most disadvantaged communities. Because we are bathroom experts, because one hundred years guarantee a constant search for excellence; wherever the Roca products are present, they are recognised as synonymous with quality and customer service. These guarantees are the foundation of a large network of collaborators with whom the brand keeps a valuable long-term relationship of mutual trust.