The company Roca Radiadores S.A began its business activity in Gavà (Barcelona) Roca bought the Keramik Laufen fir m in dedicated to manufacturing cast-iron radiators for home heating. Switzerland, which, at that moment, was the world’s fourth largest manufacturer of vitreous china sanitary The company began to make cast-iron baths . ware. This acquisition meant a 50% leap in turnover. Roca entered the vitreous china sanitary ware sector. The Roca Group sold the heating and The company began to produce faucets . air-conditioning business and concentrated on the bathroom sector. Roca became one of the first Spanish companies to enter the new air conditioning market. From then on, Roca continued its process of internationalization by The company entered the ceramic tiles sector. expanding i ts presen ce through Roca drove its international different strategic purchases or expansi on by opening commercial greenfield developments in the subsidiaries and making agreements BRICs, Croatia, Romania, Malaysia, with leading companies, & corporate Switzerland and Egypt. acquisitions.