The challenge of anticipation At Roca, we always listen to people. This is the drive that encourages us to find innovative solutions that anticipate the needs of a society in which the bathroom space is synonymous with well-being and health. For this reason, we have always been pioneers in the implementation of new technologies to facilitate the work of professionals in the development of their projects. This is why we were the pioneers in implementing the BIM methodology in our sector, an unprecedented evolution with regard to traditional design systems. And all this has been possible thanks to our passion for discovering the needs, behavior and taste of people, always offering the best service wherever our products are present. To do this, through our Roca Galleries located in different cities around the world, we are also a meeting point and a space for open dialogue with interior designers, designers and architects with whom we exchange knowledge to continue growing together. This same vision encourages us to search for and recognize the best professionals through the competitions jumpthegap and One Day Design Challenge, which we drive with the aim of encouraging and supporting talent among the new generations. 15