The command of technology We have always observed closely how society changes around us and this has allowed us to be one step ahead of trends so as to provide innovative responses to future challenges. Thus, we create solutions that anticipate the needs of society, going beyond the mere functional nature of the bathroom to turn it into a space for wellbeing and health. Only in this way have we been able to develop innovative products like In-Washwhich has become® , the best partner of personal hygiene in the bathroom space. This attitude of actively listening to our customers, this eagerness to research endlessly has allowed us to develop materials and apply technologies that today give shape to more resistant, more aesthetic and more hygienic products, with the aim of providing memorable and long-lasting bathroom experiences to millions of people around the world. 5