what’s news Newsandevents Roca arrives in London’sCovent Garden by thehand of 2theloo Roca and the Dutch company have a global collaboration agreementthat includes theinstallation of Roca bathroom products in all its projects Rocahasentirelyequippedthepubliclavatoriesthatthe andtheMeridianIn-Tank,withanintegratedtank,making Dutchfirm2theloohasinoperation,sincelastAugust, itsinstallationsimplerandoptimisingitsoperation. in London, inthe shopping area of London’sCovent Garden. 2theloo,aworldleaderduetotheunparalleledhygieneofits “Betterthanathome” spaces,wasbornwiththegoalofrenovatingandbringing 2theloowantstotransformtheuseofpublictoiletsintoa valuebacktopublicbathroomspacesundertheslogan morehygienic,comfortableandsatisfactoryexperience, “Betterthanathome”,therebyofferinganexperienceof respondingtowhatseveralstudiesshow:theimportance comfort and hygiene even exceeding what any user would ofhygieneforusersinpublictoilets.Withthiscollaboration, findintheirownhome. Rocareaffirmsitsdesiretoparticipateininnovativeinitiatives Tothisend,Rocahassuppliedadvancedproductsfrom inthebathroomworld,suchastheoneproposedbythe itscatalogue,suchastheelectronicLoft-Efaucets, Dutchfirm,andstrengthensitspresenceinuniqueand whichallowforanautomaticcontactlessstartandstop prominentpubliclocationsaroundtheworld. throughitsinfraredmotiondetector;theBolandSenso Squarebasins,createdbyRamonBeneditoandSchmidt Aswellasofferinghygienicandcomfortablespaces,2theloo &Lackner,respectively;theChicurinal,designedby bathroomsofferdisabledaccess,aspaceforfamilies, AntonioBullo,awardedprizesintheFaenzaInternational amake-upareaandasmallshopwithitemsforpersonal Detailofoneofthe2theloobathroomsinLondon.Bolbasinsand Ceramics Competition and in the Frankfurt ISH tradefair; hygiene. Loft-Eelectricfaucets. TheVice-President ofBulgariavisitsRoca’s factoryinKaspichan Margarita Popova acknowledges the company’s contribution to the prosperity of the region TheVice-PresidentofBulgaria,MargaritaPopova,visited, endedwithameetingwiththecompany’smanagement inSeptember2015,the factoryof Roca Bulgaria located team. in Kaspichan, intheNorthEast ofthe country. The Attheendoftheevent,MargaritaPopovaexpressed visit wasalsoattended bythegovernor oftheShumen bothheracknowledgementofRocaBulgariaforbeing province,DonkaIvanova,themayoressofKaspichan, anexampleofasuccessfulbusinessintheregion,and RalitsaTodorova,andthemayoress’deputy,Milen thesatisfactionofthelocalpopulation.“Theyareproud Minchev. ofRoca’spresenceintheregion,oftheinvestmentit TheguestswerereceivedbyVesselinSimov,Director ViewoftheRocafactoryinKaspichan.has meant and of the employment possibilities it offers”, of Marketing and Sales of Roca for South East Europe; saidPopova.TheVice-PresidenthighlightedthatRoca Demetrio Kokalj, Plant DirectorandYuraDraganova- theywentaroundthetoiletandbasintestinglines,theBulgaria also represents a good source of motivation for Vladimirova,DirectorofHumanResources,whoshowed high-pressurecastingsectors,theglazingsectorsand othercompaniesintheregion. thefacilitiesandtheoperationofthefactory.Together, thekilns,aswellasthequalitycontrol laboratory.Thevisit 10