13 2016 UniversoGallery Thewindowdisplaysof the RocaMadrid Gallery An exhibition space that reflects the values and products of the company through visual and creative designs Sinceitsinaugurationin2011,thewindowdisplayoftheRocaMadridGalleryhasbecomeoneofthemostcreativeand strikinginthecapital.Onthispageweofferajourneythroughthefivemostrecentdesigns. Bestwishesforthefestive Noah’sArk season July2015 December2015 ‘ElArcadeNoé’ (‘Noah’sArk’) symbolicallyshowedtheentire history of the brand, creating an homage in recognition of its Forthefirsttimesince2011,thewindowdisplayoftheRocaalmost 100 years ofhistory.Thewindow display illustrated, MadridGallerywasdressedforChristmastocelebrate inasurprisingmanner,theevolutionofRocaproductsona thefestiveseason.Forthis,aChristmastreeoflightswas structurethatrepresentedNoah’sArk.Thepasser-bythat created,aroundwhich7different-sizedcubesrepresenting cameclosewasabletodiscoverhowfaucets,showers, presentswerespread,wrappedinaredsatinribbonand bidetsandbasinswereboardingtheArktwobytwo,likethe withaRocaproductoneachoftheirsides.Furthermore, selectedemblematicspeciesofourcivilization. oneofthesevencubesshowed,onanLEDscreen,images Roca àlacarte andmessagesrelatedtothebrand, itsproductsandChristmas. January2016 ThenewwindowdisplayoftheRocaMadridGallery presents,underthetitle‘Rocaalacarta’(‘Rocaàla carte’), the threecoursesof a uniquemenuwhere bathroomspaceandgastronomycometogether.Agame ofoptical illusionsinwhichthepasser-byobserves,ata certain distance, an exquisitely presented set but, as they comecloser,discoversRocaproducts.Thisuniquemenu creates a sensory journey thanks to basins that form a skewerwithtowels;acrustymille-feuillemadefromTerran showertrays;andasetoftoiletsthatmakeupadessertof strawberriesandcream. TheStrokeofRoca Constantrainofideas March2015 December2014 ‘ElTrazodeRoca’ (‘The StrokeofRoca’)showedhowthe Attheendof2014,theRocaMadridGallerypremieredthe creativelineofRocaflewfreelyacrossacanvasandlinked, windowdisplay‘Lluviaconstantedeideas’ (‘Constantrain onebyone,thedifferentconceptsthatarebehindthedesign ofideas’),thatplayedwiththeconceptofraintoreflectthe ofeachofthebrand’sproducts.Thestroketravelledthrough bigideaswithwhichRocahasbeencreatinganddesigning threedifferentexhibitionlevels: inthefirstoneitjoinedideas products for the bathroomspace foralmost100years.The andconcepts; inthesecond,theguidinglinewasbeing Raindreamshowerheadwasusedforthispurpose,from knittedevertighter,showingdifferentmaterials;andinthe whichthousandsofdropsofwatercameout,represented lastoneitshowedthefinalproductresultingfromthiscreative by1,200lightbulbswhich,backlitwithbluefluorescent process,exemplifiedwiththeW+Wtoilet,thePrismabase lights,simulatedthemovementofwaterandthereflections unitandtheTerranshowertray. itcauseswhenfallingfromaheightofmorethan3metres. 17