13 2016 “NewHorizonsRoca” attheLodzDesignFestival inPoland The company sponsored the competition of interior design blogs “Blog of the Year 2015” RocatookpartintheLodzDesignFestival2015,adesign themeetingoffersconferences,workshopsandvarious meetingorganisedinPolandbetween8and18October.events. Tothisend, Rocaorganisedameetingwith 80 Duringthisevent,thepurposeofwhichistoshowproducts architectsandinteriordesignerstopresenttothemitslatest that reflect howto adapt to technological,social andcultural designsforthebathroomspaceandtoinformthemabout changesandthechallengestheypresentforthedesign theirfeatures. sector,thecompanypresentedseveralofitsinnovations Thecompanyalsopresenteditsnewproductstoaselect undertheslogan“NewHorizonsRoca”.Morethan45,000 groupofPolishdesignbloggersduringthethirdedition visitors,amongthemprofessionals,architects,designers, ofMeetblogin2015,whichtookplaceattheLodzDesign interiordesigners,designenthusiastsandusers,wereableFestival. Roca sponsored the competition ‘Blog of the year to find out about the Inspira collection, Rimless technology2015’andawardedthe prize intheDesigncategory. andthenewTerranshowers. LodzDesignFestivalgathersarchitectsandprofessionals fromthroughoutthecountry.Apartfromproductexhibitions, OneoftheconferencesoftheLodzDesignFestival2015. TheRoca OneDayDesign Challengecompetition comes to Hong Kong The event, included in the Business of DesignWeek, had more than 120 participants Thesecondprizewenttotheproject‘Trans-basin’by LeungHoyKiandLamChiNgai,whodesignedaflexible washbasin,accessibleatdifferentheights,thankstoa LastDecember,RocatookpartintheBusinessofDesign magneticsystem.Lastly,thethirdprizewentto‘LUMM’, WeekinHongKong,whichhadBarcelonaasaguest aprojectdesignedbyNormanUngWaiLun,HazelFun city.Aspartofthis,thecompanyorganisedthefirst YuenandHinChunLaideDeft,whichconsistedofa internationaleditionofthecompetitionRocaOneDay multi-functionalbathroomaccessorydesignedtomonitor DesignChallenge,acontestthatisalreadyconsolidated thewatertemperature. inSpainafterits4editions,aimedatstudentsand youngprofessionalsunder30.Onthisoccasion, CarlosVelázquez,CorporateMarketingDirectorofRoca, the126participantshadtoredesign, injust8hours, presentedthefirstprizeandpointedoutthat“in line with bathroom space products to satisfy the needs of a multi- ourcommitmenttothecreationofinnovativebathroom generationalhome. spaces,Rocaorganisesthiscompetitioninorderto supportyoungdesignersandarchitectsatthestartof The jurywasmade upof EdmundLee,Chief Executive theirprofessionalcareers.Ourgoalistoprovidethem oftheHong Kong Design Centre, AndreaPonti, an Italian witha platform todevelop their creativity and to offer designersettledinHongKongandfounderofPontiDesign HoYukMa,PoonChunIpandWongHoYan,membersoftheteam themtheopportunitytogetinvolvedintheprofessional StudioLtd.,ChiWingLee,founderofMilkDesignLtd.; ofthewinningproject,togetherwithCarlosVelázquez, worldandthecompany”. CorporateMarketingDirectoratRoca. AnthonyChan,ChairmanoftheHongKongInteriorDesign Association;EisukeTachikawa,founderofNosigner,and byHoYukMa,PoonChunIpandWongHoYan,ofListup XavierTorras,BrandCommunicationDirectoratRoca,allof InnovationLtd.,thewinner,withamirrorandcarpetsetwith themprominentprofessionalslinkedtodesign.Afteralong integratedtechnologythatrecognisesthemembersofthe dayof work, the juryproclaimed the project‘WarmCarpet’, familytocreateawholebathroomexperience. 11