12 2015 Faucets, from design conception to production The space dedicated to faucets provided the backdrop for the presentation of two of our new collections, Atlas and Lanta, and to give visitors an in-depth look at the production of these solutions with an audiovisual experience that underlined Roca’s commitment to the faucet business, to which it brings matchless quality levels and the latest in technological innovation applied to water and energy savings. The company is responsible for the entire production cycle and, with it, the manufacture of the majority of components, including the ceramic cartridge, the very heart of the faucet. Global Toilet Expertise: experience and innovation for the benefit of the future Roca also dedicated a large part of its stand to showing its innovation in the production of WCs, the result of our company’s passion for finding the best solution for each market. Therefore, the Global Toilet Expertise area displayed the Roca Smart Toilets, a state-of-the-art combination of WC with bidet function that provides a pleasant, exclusive experience thanks The Faucets & Showers area to its stylised design and ease of use. In short, these are models with smart functions that guarantee convenience in everyday hygiene. The fact is that cleanliness is of key importance in Roca’s WCs, as can be seen from our Rimless system, which guarantees perfect distribution of water across the entire surface, while optimising flushing performance and reduction of water consumption. In keeping with market trends and to offer a wider choice, Roca has now included this option in its Nexo, The Gap, Debba and Inspira collections, which now form part of the new generation of Roca WCs. Roca Bathroom Planner: the new app to help with the purchasing process Keenly aware of the omnipresent role that the Internet plays in people’s daily lives, Roca took advantage of the occasion to present the new Roca Bathroom Planner, which reduces the process of selecting products for the bathroom space down to three simple steps. The app, which could be trialled onsite, provides a wide range of images filtered by area, space and style that allow users to design a bathroom space and that can be used as a source of inspiration. It also allows them to choose from available options and to limit their search to production combinations that fit with any bathroom space and lifestyle. The Toilet Expertise area Made To Measure: tailor-made solutions Lastly, Roca also took advantage of the occasion to promote its made-to-measure bathroom solutions based on its innovative materials made from SURFEX®and STONEX® and on its screen solutions that guarantee adaptability to any bathroom space. Once again, the breadth of range, quality and guarantee of our products made the company one of the stars of this event, the world’s leading showcase for bathroom spaces. Roca Bathroom Planner 19