12 2015 Inside Roca A worldwide faucet strategy since 1930 With our nine factories around the world, we at Roca have ensured local production that meets the highest quality standards and that, thanks to our innovation, guarantees unbeatable water and energy savings All this with an updated design that adds a touch of character to each bathroom space and that benefits from the Roca Ever since we launched our first faucet line in 1930, we atDesign Center as a hub for the conceiving of new models, Roca have never stopped enhancing this product line,some of which are designed in partnership with prestigious making it, today, one of the company’s mainstays. designers such as Antonio Bullo, Ramon Benedito and the Giorgio Armani team. The innovation and technology that Roca has always broughtThis is just one of the ways in which we at Roca remain true to to its faucets have made the company a benchmark in theour commitment to offering solutions for the bathroom space sector, with nine factories around the world –four in Europethat fuse design, innovation and sustainability, values through (Spain, Portugal, Switzerland and the Czech Republic), twowhich our brand has become a worldwide benchmark and in the Americas (Brazil), two in Asia (India and China) andthanks to which we have built a long-term relationship of trust one in Africa (Egypt). In these facilities, Roca carries out thewith our customers. entire production process of its ranges, including the ceramic cartridge (the very heart of the faucet), meaning it can meet the highest quality standards and implement the latest technological advances globally. Spreading production around the planet in this way has Roca ceramic cartridge production line helped to create a proximity-based industrial model that allows us to identify new trends in each market and provide a response to them, both operationally speaking (speed in the supply of products, replacement parts or technical service) and in the form of specific products for each geographical area. Since the development of the thermostatic faucet at the beginning of the 1960s up to the recent creation of the universal concealed housing, Roca has, from its very beginnings, been a pioneer in integrating innovative solutions into its faucet range. This ability to anticipate has resulted in a broad, versatile range of products that meet the needs of a society increasingly committed to the environment and the efficient consumption of natural resources. So it is that technologies guaranteeing water and energy savings, such as integrated limiters that help reduce the flow of water and the Cold Start system, now allow us to provide faucet solutions that, in addition to comfort and wellness, offer benefits that favour sustainability. Testing raw materials (brass) 3