what’s TNroatdicei aFsa iyrs e avndt Eovents Roca returns to MosBuild as the main collaborator in the sanitary ware section The trade fair, which is held in Moscow, celebrated its 25th edition this year This year, Roca has become the main collaborator in the sanitary ware section, exhibiting a wide array of products and innovative solutions for the bathroom inspired by the current trends in interior design. In this edition the general creative concept of the exhibition highlighted the connection between the past and the future, as well as the concepts of development and continuous improvement. The elegant and vintage Carmen collection and the cosmopolitan Beyond collection inspired by current urban trends provided the perfect setting. With a stand and an interesting entertainment program, which included the option of making visitors up in a specific area, a photo booth to take animated pictures and even a magician to entertain visitors, the brand presented its latest novelties. The brand currently focuses on three different aspects: advanced technologies, innovative materials and original color solutions. Thus, a separate area was designed to display the new generation of smart bidet toilets, which include an updated range of Roca In-Wash®, user-friendly and featuring intuitive control Carmen vintage collection General view of the stand Pieces of the Beyond collection 12