what’s Roca in the world The president of Croatia visits Roca’s factory in Zaprešic´ With a production of 900,000 pieces per year, it is the largest vitreous china plant in the country The president of Croatia, Kolinda Grabar- Kitarovic´, visited Roca’s factory in Zaprešic´, a city located northwest in the vicinity of Zagreb. The factory is the main industrial complex in the city and the largest vitreous china plant in the country, with a production capacity of more than 900,000 pieces per year and over 350 employees. During her visit, the president was accompanied by Stjepan Kožic´, Zagreb County Prefect and by Željko Turk, Mayor of Zaprešic´. Roca was represented by Santiago Gijón, Director of the Vitreous China Plant, and Joan Jordà, Roca Managing Director of Southern Europe. They all took a tour of the factory and met to assess the impact the company will have on this Croatian region and on the country in general. Kolinda Grabar-Kitarovic showed great interest in the production process 100 years of design collected in a book Roca presents a volume that compiles the main products and communication campaigns of the brand through a study Last January, Roca presented the compilation book Roca.PhD in Philosophy from the University of Barcelona 100 years of design , which includes a detailed study of the(deceased in 2018); and Isabel Campi, president of the most important products manufactured by Roca throughoutDesign History Foundation. one hundred years of activity, which deserve attention for“The book shows the innovative and pioneering spirit of the their design. founders of the company. The communication and The volume also takes into account the analysis of theadvertising carried out during these one hundred years has communication and graphic materials—advertisingalways been unconventional, reflecting the social context campaigns, logotypes and catalogues—as well asof the time,” Xavier Torras, Roca Brand Communication representation spaces—stands, shops and windowDirector, pointed out at the presentation of the book, held displays — developed by the company during these years.at the Roca Barcelona Gallery. Furthermore, Josep This book, published on the occasion of Roca’s centenary,Congost, Roca Design and Innovation Director added that is the result of intense research carried out throughout three“this book shows the passion for innovation, for making a years by a group of 11 historians coordinated by the Designproduct that goes beyond a visual or formal shape.” History Foundation and directed by the designer Beppe Benenti; Anna Calvera, a graduate in graphic design and The speakers during the presentation of the book 8