what’s Roca in the world Madrid, Sofia, Istanbul and São Paulo also host jumpthegap(talk)® This is an initiative promoted by Roca’s international design competition, jumpthegap , which celebrates its eighth edition this year® Coinciding with the registration period of the eighthFor Chukkapalli, the most important aspect is toFurthermore, another jumpthegap(t®alk) took place in edition of Roca’s international design competition,propose available solutions to attain the SustainableIstanbul (Turkey), with Murat Tabanlıogˇlu, founder of jumpthegap, several countries have shown their® Development Goals. Furthermore, for Josep Tabanlıoglu Architects as speaker, who reflected on support to this initiative by hosting different Congost it is vital that design is focused on solvingthe connection of the past and the future in design. jumpthegap(t® alk). people’s problems Tabanlıogˇlu talked about the goal of the contemporary Thus, Madrid, Sofia, Istanbul and São Paulo held Josep Congost was also present in Sofia (Bulgaria),architect. In his opinion, it should be to design the different talks and round tables with renowned where he participated in another jumpthegap(talk)®reality of the present and the future with the aid of speakers of the architecture and design sectors earlytogether with Gencho Goev, one of the most technology, taking care of natural resources, as well this year. These talks join the one held in Russia inrenowned Bulgarian interior designers, winner ofas of human and environmental needs. October during the presentation event of the eighthnumerous awards and who has carried out more The last jumpthegap(ta®lk) was held in São Paulo edition of the competition. than 330 projects throughout his career. (Brazil) with one of the most important architects Different personalities, such as Sameera Chukkapalli,Congost and Goev pointed out that designers in the country, Ruy Ohtake, as the speaker, who is founder of Needlab and Josep Congost, Roca need to recognize and connect with their also the president of the jury of this eighth edition Design and Innovation Director, participated in theaudiences. Design’s function and mission as an of jumpthegap .® Madrid event, held at the Roca Madrid Gallery. Botheducational process is to learn what is modern, reflected on the design of the future, the sustainabilitywhy it is innovative and why it is beautiful. In of materials and the relevance of correctly choosingconclusion, designers need to take into account them, as well as the importance of knowing where the requirements and expectations consumers each design will be applied. have of something. Istambul Madrid Sofia São Paulo 4