18 2018 Bulgaria Oman United Kingdom Brazil Russia by the young professionals and students as if they were doing a project for a client. The leap to Latin America can also be considered a highlight as it helps to consolidate important markets for Roca, such as Brazil. The competition, apart from supporting young talents, also promotes the brand image, making it known to end users and providing commercial support to all subsidiaries Roca has around the world. On the other hand, and after almost one year in operation, the One Day Design Challenge Journal, the competition’s online platform, has become a space that not only disseminates the work of the young participants but also provides young designers with tools and inspiration to boost their careers. In conclusion, the One Day Design Challenge has become much more than one single event, as it now encompasses an ongoing program of activities, digital content, workshops and master classes for the winners. Portugal 5