what’s Trade Fairs and Events Roca presents its products at Kitchen & Bath China 2018 The trade fair, which takes place in Shanghai every year, is the most important one in the bathroom sector in the Asian continent This year’s visitors to Kitchen & Bath China (KBC) were able to wander around the 440 square meters of exhibition space proposed by Roca and discover first-hand the most innovative products and the latest collections. Roca’s Mall, previously presented in other international fairs, involves an immersive experience as visitors can walk around as if they were in a shopping mall and enter each specialized shop, where the entire range of products is displayed: from smart toilets to bathroom furniture, faucets and baths. The new Beyond and Carmen collections were presented at KBC, as well as the new proposal by Armani/Roca: Baia. Designs that make up a path from the past to the present and with a vision of the future, introducing the latest technologies in materials and smart solutions. This is an annual and very important event that shows that the company is deeply committed to the Chinese market. The number of visitors to the fair increases every year Roca’s stand had a surface of over 400 m2 6