what’s news Dear reader,In the last few months we have been fortunate enough to be rewardedwith different international prizes. Behind each one of them we find Contents P. effort, talent and a key element that needs to be highlighted: brand consistency. The awarded initiatives are very different, but they all have a very powerful element in common: they are easily recognizable as our own, as part of Roca. As I have already mentioned, brand consistency is the key to all this.Roca around the world We have inherited a brand with an impeccable reputation that, after The 8th edition of jumpthegap finalizes with® the extraordinary expansion of the last two decades, is recognized by the awards ceremony in Barcelona 3 millions of families all around the world. Today, we have production plants in more than twenty countries, our products are commercialized Roca One Day Design Challenge triumphs at the Red Dot Awards 6 in 170 markets and our proposals arouse the interest of architects, Roca’s heart beats at the Dubai Design Week 7 designers, interior designers and installers, but also of hoteliers, chefs, government agencies, sports and cultural centers, film production Roca sponsors the AHEAD Awards and the Dezeen Awards 7 companies, influencers, young talents in different disciplines, etc. In short, of a wide range of professionals from several sectors. The Trade Fairs and Events market is currently experiencing a unique transformation, driven by Roca showcases an innovative and customized globalization and digitalization, and we need a future-oriented brand that is capable of adapting to this enormous array of audiences, mediabathroom space at KBC 8 and communication and purchasing channels. In the last few years we Roca Tiles presents its novelties at Cersaie 2019 10 have faced this challenge with an ambitious brand construction project,Roca, present at Barcelona Building Construmat 11 based on a profound knowledge of the needs and concerns of the different groups we relate to. Today, we can address each one of them Cratos and In-Wash attract all the attention in® with a specific style and value contents, but always being recognized asRoca’s stand at Rebuild 11 “Roca”. We see this in the array of initiatives that have been recognizedRoca sponsors the 2019 edition of Casa Foa Chile 12 with international awards, such as the Roca One Day Design Challenge or the rocagallery.com platform. And a greater challenge is to bring these differentiating and unique New products elements to every corner of the world. A brand with a global strategy,Roca’s BIM objects reach 1,000,000 downloads 13 but with the capacity to adapt to local needs, without ever losing itsRoca wins the BIM Sinduscon-SP Excellence Award 13 essence. This is what we like to call a “glocal brand”. Proof of this isRoca presents its novelties for 2020 14 our presence in the most important trade fairs in the industry and in the activities organized by our Roca Gallery, details of which are included in this edition of What’s News. Roca Gallery The We Are Water Foundation is also a real benchmark in its field The new rocagallery.com committee agrees on the editorial of action, due to its capacity to develop interesting and innovative communication initiatives that have attracted the attention of the mostdirection for next year 16 prestigious international institutions. One of the best examples is the WeRoca Barcelona Gallery 18 Art Water Film Festival, which has just presented its fifth edition, with aRoca Madrid Gallery 20 higher number of participants and countries of origin each year. Just as our brand, the Foundation also speaks with its own voice and always Roca Lisboa Gallery 22 has a very clear goal in mind: to promote a new water culture and to Roca London Gallery 23 contribute to the solution of the problems derived from the lack of waterRoca Shanghai Gallery 24 and sanitation all around the world. Roca Beijing Gallery Thank you very much for the trust you put in us day by day. 26 We Are Water Foundation The new edition of the We Art Water Film Festival focuses on the climate crisis 28 The “Smartwater, Smartbuilding” sessions bring together renowned architects and designers in Mexico 30 Carlos Velázquez The We Are Water Foundation and Diamond Resorts start Roca Group Corporate Marketing Director a collaboration project 31 Featured personality Carlo Ratti 32