20 2019 Roca’s heart beats at the Dubai Design Week The design week took place at the Dubai Design District Roca’s vitreous china heart has been a part of the official program of the Dubai Design Week, after being placed in the city’s design area, the Dubai Design District. This district is home to much of the city’s design community, as well as numerous internationally renowned start-up companies and brands. The heart was the first shop window of the Roca Madrid Gallery, an innovative format in which the Roca pieces are used to give life to other objects. This piece was designed by Bet Cantallops and Pere Ortega from the Barcelona-based studio Saeta and it consists of 3,248 vitreous china robe hooks from Roca, an expression of reuse and Roca’s values: innovation, design and sustainability. Aerial view of the Dubai Design DistrictIt is made up of 3,248 Roca vitreous china pieces Roca sponsors the AHEAD Awards and the Dezeen Awards These are two of the most renowned hospitality and architecture awards As proof of its commitment to the hospitality sector, RocaEurope, Middle East and Asia) that run over a two-year91 countries. The founder of the magazine, Marcus Fairs, has become a global sponsor of the AHEAD Awards, period. showed his appreciation to Roca. “We are delighted to which seek the excellence in the hospitality sector.In addition to supporting the hotel sector, Roca has alsohave worked with the brand as collaborator of the 2019 The AHEAD Awards recognize design and quality inbecome a sponsor of the Dezeen Awards, which rewardDezeen Awards. We were very interested in having Roca hospitality projects, as well as the user experience ofthe best projects in architecture, interior decoration andas a sponsor of the Interior Design of the Year category,” guests. design. These awards recognize not only the beauty andhe stated. These awards are organized by Sleeper Magazine andfunctionality of the projects, but also their contribution to comprise four annual, regional awards schemes (America,the improvement of the planet and society. In its previous edition, the awards had more than 3,000 participants from 7