20 2019 Roca Gallery “Unique Hotels” and customized experiences, focus of a talk It was one of the events related to “Rethinking Tourism”, the monthly topic on rocagallery.com Roca Madrid Gallery hosted an event in which several experts reflected on how hotels can adapt to offering a more customized experience to clients. Related to “Rethinking Tourism”, the topic of the month on rocagallery.com, the event was attended by the designers and directors of the Amor de Dios and Dormirdcine hotels. They all explained how the idea of each hotel was conceived and how the entire design was developed from the first concept. Moreover, they discussed the type of guests each hotel attracts and gave us their vision on this increasingly special spaces. The speakers answered questions from the audience Debate on the relationship of online communication and architecture The event was part of the Madrid Architecture Week Online communication and architecture are increasingly(@DrCuerda), architects and photographers who related. For this reason, Roca Madrid Gallery hosted adisseminate architecture and design through their creative round table, titled “Connecting vessels”, in which severalpublications, with a great impact on Instagram; and with experts from the sector reflected on the influence betweenSantiago Molina, author of the blog ‘Múltiples estrategias both sectors. de arquitectura’, a publication that has become an The event, part of the Madrid Architecture Week, wasarchitectural benchmark for the industry, where he reflects moderated by Lorenzo Barnó, creator of the blogon issues related to the essence of architecture itself. “stepienybarno.” They all presented the theoretical and practical keys of The round table was also attended by Anatxutheir work and then opened a debate in which the Zabalbeascoa, responsible for one of the most influentialaudience participated. architecture blogs in Spain: ‘Del tirador a la ciudad’ and editor at ‘El País’; Anna Devís (@Anniset) and Daniel Rueda The participants, after the debate 21