what’s news Roca Gallery The importance of brands in the world of luxury The event gathered the most important real estate developers in Portugal Roca Lisboa Gallery hosted a session organized by Luxulting Luxury Consulting, Roca and Armani, which brought together the most important real estate developers in Portugal. The values and goals of Armani/Casa Interior Design Studio and its agreement with Roca were presented at the event and the attendees reflected on the importance of brands in the world of luxury. The event was attended by Jorge Vieira, Managing Director of Roca Portugal; Helena Amaral Neto, consultant specializing in the luxury industry; Enrico Erba Springorum, Key Clients Manager at Armani Casa and Ana Fuertes, Brand Projects Manager at Armani/Roca. Armani/Casa is highly influential in the real estate and hotel sector all around the world, one of the similarities it shares with the Roca brand. Guests at the event Representatives of the participating companies Sport and its relationship with architecture, the theme of a talk The speakers reflected on the strategy of cities to accelerate sustainable development through welfare Sporting events and the interest in outdoor physical activities modify the architecture in cities and this was reflected on by several professionals at the talk held at Roca Lisboa Gallery with the title “A new trend: Wellness & Sports Cities”. This was a talk related to the July topic on the rocagallery.com website, “Fit for Sports”. Among the participants in the talk there was the Olympic judo medalist Nuno Delgado; Caroline Lotz, personal trainer and the architect Diego Freire Andrade, former collaborator of the team that conceived the Parque das Nações in Lisbon. The speakers reflected on the strategies of cities to accelerate sustainable, economic and social development using sports and wellbeing as one of the means to achieve it. The experts during the talk 22