what’s news Roca Galleries A very special classic car This year’s first window display at the Roca Madrid Gallery surprised everyone with its creativity The Roca Madrid Gallery began 2018 with a new windowfrom the Stella and L90 collections as the rear-view display featuring a car created out of a clever assembly of themirrors and wheel trims; the NewCast bathtub positioned brand’s different products. This highly original exhibit presentsas the boot; baths from the BeCool collection turned the elegance and comfort of an automobile using items fromupside down to represent the hood of the car; the W+W some of the firm’s most iconic and avant-garde collections.toilet, which simulates the driver’s and co-pilot’s seats; The display showed a streamlined, luxury car in the styleand finally, faucets and mixers from the Florentina, L20 of early twentieth-century automobiles exhibited as a workand Avant collections were used to create the of art so as to establish a parallelism with Roca productsmechanisms and gears. and what they represent: support for innovation andA highly complex and original piece which caused a design and timeless objects which last through thesensation among the public. Roca’s display windows generations. always arouse people’s curiosity but it is fair to say that this Faucets, bathtubs and toilets interconnect to create a five-has been one of the displays most applauded by the metre-long vehicle. Among them are: the Rainsense andcitizens of Madrid. The display has become a point of Raindream shower-heads, which represent the car’s reference to show off Roca’s newest products in a very headlights and the hub of the wheels; the hand-showerscreative and visual way. A very special wheel made using hand showers This window display has been one of the most highly acclaimed by the public Faucets represent the gears of the car Current themes in the design of spaces Great interest in the series of talks “New Challenges. New Spaces” The design of spaces is facing new challenges arising fromThe first session, “Technology and Spaces”, featured aperception and emotional needs of users. On this occasion, technological advances, the changing paradigms of societydiscussion between: Javier Escorihuela, architect and CEOthe participants were: Paz Martín, partner at Fündc and or the new needs of users. Miguel Barahona, architect at theat Isotopy; José Ballesteros, architect and coordinator atexpert on ageing and architecture; Lucila Urda from Pez Higher Technical School of Madrid’s Polytechnic UniversityPrototiplab; and Carles Gutiérrez, programmer and advisorArquitectos, manager of the MICOS project on interventions and Director of the Master’s in Interior Design at the IED in theat Medialab-Prado. The gathering focused on the technologyin social environments; and a representative of Zuloark, a Spanish capital, invited people to reflect on what the newrevolution and how it is changing our way of life and ourgroup of architects, designers, construction companies and interior spaces should be like beyond their traditional limits ininteraction with society. thinkers whose aim is to develop open working groups in the a new series of talks, “New Challenges, New Spaces”, held“Inclusion and Space”, the second talk in the series, dealt withfields of architecture, urban planning, design, teaching, at the Roca Madrid Gallery over the course of the first fewthe transformation of spaces depending on the mobility,research and innovation. months of this year. 18