17 2018 News and Events Presentation of the Roca Awards to the Hotel Initiative, which celebrate their 25th anniversary this year With these awards, Roca reaffirms its commitment to the hotel sector at an international level In February the official presentation of the new edition of theThere are many categories in the awards, ranging frominfluence on decorating hotels.” As well as analysing the Roca Awards to the Hotel Initiative took place at the Rocaarchitecture to gastronomy, from different types of hotelslatest trends in colour and interior design, the guest Madrid Gallery. These biennial awards are sponsored byto sustainability, and there is also an Honorary Award inspeakers reflected upon how to work with colour in order Roca and organised by two of Spain’s most importantRecognition of the Hotel and Tourism Personality of theto innovate and to achieve an emotional experience that magazines for the hotel sector:Gran Hotel Turismo andYear. The deadline for registration was 3rd May and thehelps to enhance the brand image, given that colour is Equipamiento Hostelero, both from the Curt Edicioneswinners will soon be announced. The awards ceremonyanother tool for communication and can influence the publishing group. will take place on 7th June at the Roca Madrid Gallery andexperience of clients, particularly in hotels and other will be attended by the winners and prominent figures fromtourist accommodation. Since 1993 these awards have recognised the hotels andthe tourism sector. Those who attended the presentation and the professionals who have achieved the best quality standards subsequent round table listened keenly to the five experts in different fields, including architecture, gastronomy, servicesColour in as they shared their experiences in the discussion and the promotion of tourism. The main goal of the Roca moderated by Jorge Galván Rodríguez, engineer and Awards to the Hotel Initiative is to raise the bar in the Spanish PhD in Architecture. The guest speakers included: Marta tourism sector, which for the first time leads the world rankingin the Travel and Tourism Competitiveness Index created byhotels upAymerich, founder of Way; María Ortiz Ruano, Director ofthe Contracts Department at Gastón y Daniela; and José the World Economic Forum. for debate Manuel Fernández, interiors architect and Executive This year there are interesting novelties in these distinctions, Director of the Estudio Cuarto Interior. such as the inclusion of new award categories, and theAfter the presentation on the awards, there was a round awards have consolidated their internationalisation with thetable discussion entitled “The emotional language of presence of Portugal, China and Russia as guest countries.colour. Trends in colour, design and interior décor and its Specialist media and professional audience at the presentation of the Roca Awards for Hotel InitiativesA moment from Marta Aymerich’s presentation 9