what’s news Contents Page Dear Reader, Roca Around the World The Roca stand at the MosBuild trade fair in Moscow 3 In the last issue of What’s News we commented on the efforts that haveRoca presents its products at Expo Revestir in Brazil 4 been made over the past few years to ensure that Roca continues to be perceived as a familiar and friendly brand. Faithful to the values that have characterised us for more than a century, Roca is a brand which listensNew Products to users and offers them innovative, attractive products that meet the realFresh communication campaigns for Carmen and Beyond 6 needs of families around the world. Insignia: style and innovation in an organically inspired collection 8 In this issue we find new examples of this brand identity. We can see it inThe Iridia mirror or “how to illuminate a bathroom in style” 8 the communication campaigns for Carmen and Beyond, which convey two seemingly antagonistic concepts – vintage and future – but which converge in their desire to transmit sensations and to define unique ambiences asNews and Events well as incorporating the latest innovations. These concepts also define thePresentation of the Roca Awards to the Hotel Initiative, new Insignia faucet collection and the Iridia range of LED mirrors. which celebrate their 25th anniversary this year 9 In recent weeks we have had the opportunity to exhibit our latest launchesRoca supports the Design Does* project, a reflection at two of the most essential events on our international trade fair calendar: MosBuild (Moscow) and Revestir (Sao Paulo), where we also presented theon today’s design challenges 10 exclusive Ruy Ohtake by Roca washbasin collection. The collection was The jumpthegap(talk) continues on its journey to different® awarded the Best in Show prize for Best Vitreous China Sanitary Ware atcities around the world 12 the Brazilian fair and its creator, prestigious Brazilian architect Ruy Ohtake,“Arquitectura en corto” lands in Milan 14 presented the washbasins himself. The collaboration with Ruy Ohtake exemplifies one of the characteristicRoca sponsors the European BIM Summit traits of our way of working: we always maintain a close relationship with thefor the fourth year running 15 professionals who best understand the needs of the users. This includes architects, designers, interior designers and, in another key user area,Roca Galleries experts from the hotel sector. We continue to learn together through diverse actions, such as the joint development of collections, the collaboration withRoca Barcelona Gallery 16 the design school ELISAVA, the Roca Awards to the Hotel Initiative or theRoca Madrid Gallery 17 numerous activities held at the Roca Galleries. Roca London Gallery 20 Finally, we once again recognise the work of the We Are Water Foundation,Roca Lisboa Gallery 22 now consolidated as a point of reference in the global debate on the needRoca Beijing Gallery for a new attitude towards water. This is demonstrated by the meeting held 23 with representatives from the UN and UNRIC and by the events which took place to mark World Water Day 2018. We Are Water Foundation I invite you to discover all these developments in greater detail in the pagesCelebrating World Water Day 24 of this new issue of What’s News. Alison Smale, Under-Secretary-General of Global Communication for the United Nations talks to the We Are Water Foundation 27 Thank you again for your interest. Featured Personality Interview with Alison Smale, British journalist and Under-Secretary-General of Global Communication for the UN 28 Carlos Velázquez Roca Group Corporate Marketing Director