17 2018 Meanwhile, Beyond, Roca’s most cosmopolitan collection, The photos for the campaign show contemporary, highly opts for a message which evokes sophistication, technology urban interiors with modern lines which are at the same time and innovation in the use of materials. “Unlimited edition” lived-in, warm and welcoming, far from the coldness typical appeals to people who wish to take a step further, who seek in some current ambiences. the latest design trends. A concept which transmits the While they have distinct strategies, both communication duality of an exclusive yet accessible collection. A campaigns seek complicity with the viewer and highlight the communication strategy for the launch of a product design and characteristics of each product, a strategy positioned at the top end of the Roca catalogue, a brand common to all Roca’s advertising. recognised for offering bathroom solutions for all manner of people and all types of needs. Images from the Beyond communication campaign 7