what’s We Are Water Foundation At the Roca London Gallery a Roca Continuous Professional Development (CPD) session took place: “Specifying Water Efficient Design for the Hotel Industry”. Various experts talked about the demands of bathroom design in the hotel industry, taking into account the global scarcity of water. The professional training seminar, supported by the Royal Institute of British Architects (RIBA), analysed questions related to the lack of water and offered advice to architects, designers and professionals from the hotel sector on how to address these issues in the bathroom space through a series of case studies, product analyses and sustainable building certificates such as BREEAM and LEED. For its part, the Roca Beijing Gallery hosted the seminar “Today, Listen to Water” with screenings of short films on the issue of water and sanitation from the We Art Water Film Festival. Afterwards, various experts discussed how to exploit the power of nature to protect the environment. Roca subsidiaries in Spain, the United States, Oman and Pakistan took their actions onto the streets with the installation of a photocall for the campaign so that passers- by could join in by taking photos. Plus, in Spain and Miami, celebrities like Jorge Lorenzo and Juan Carlos Navarro took part in the #TheHiddenLifeofWater campaign by spreading the message on their social media. In Argentina, a breakfast was organised at the Roca showroom, where architects, engineers and repre- sentatives from graphic and digital media talked about the responsible use of water. The special guest was Argentina joined the We Are Water Foundation’s campaign Isabel Asato, Environmental and Sustainability Manager at AySA, and the debate moderator was Sergio Elguezabal, a journalist who comments on Argentina’s environmental and social problems. Bulgarian messages were mentioned on the country’s At a global level, the impact of the media campaign was main media channels. a success, with mentions and news items in the general India and Bulgaria organised social media campaigns and specialist press in Spain, Bulgaria, Portugal and linked to #TheHiddenLifeofWater. In India, it was the In Brazil, Aline Pereira, Marketing Manager at Roca, Romania, among other countries. trending topic for over four hours on Twitter and the participated in the country’s World Water Forum. Various people shared their photos on social media Carles Puyol, former F.C. Barcelona football player Jorge Lorenzo, MotoGP rider Juan Carlos Navarro, basketball player for F.C. Barcelona 26