15 2017 Welcome messages greeted visitors and invited them to take a walk around the different “shops” in which they could admire the products. New products such as the Baia collection by Armani/Roca, spectacular and exclusive pieces that infuse the bathroom space with style, or the Beyond collection, with a notable cosmopolitan style, were displayed next to great successes such as the revived Carmen collection, an icon in the history of Roca, the revolutionary In-Wash®, a smart toilet, or Inspira, the vitreous china collection that adapts to each user’s style. In this stand, there was also no lack of space dedicated to taps, with all the new products in this field, or to the Testimonials project, consisting of interviews that gather opinions about Roca from seventy people from around the world and of different professional profiles. 13