15 2017 BAIA, the new collection by Armani/Roca With these new designs, Giorgio Armani once again shows his vision of the bathroom space through a combination of elements that allow for great flexibility and adaptability. Special attention has been paid to the ergonomics of each piece and, in turn, through the collection the harmonious and fluid forms strengthen the sense of comfort. The aesthetics intentionally evoke the past, but the retro style of inspiration is interpreted in a modern way and cutting- edge technology is incorporated. The result is a versatile collection which manages to be both modern and timeless, consistent with Giorgio Armani’s already well-known design philosophy. This new series strengthens the collaboration between the renowned Italian designer and Roca, and the brand’s desire to continue to strive for the best design and the most cutting-edge technology. BAIA, the luxurious new collection by Armani/Roca 7