what’s Product novelties The past and the future can be found today in two new collections: Carmen and Beyond In the 100thyear of its history, Roca is showcasing its esteemed archive of products, which in itself constitutes an archive of how the bathroom space has evolved in the last century. In doing so, it is reviving one of its most emblematic pieces, Carmen, to reinterpret it in a symbolic fusion between the design of inspiration and the latest technology. The result, which was presented at the recent ISH trade fair in Frankfurt, is a complete collection of vitreous china and furniture that combines an elegant and classic style with the modernity of the latest innovations in bathroom product design. Revived tradition takes on a leading role in this year, which is so special and full of innovation. Rejuvenating the best of the past is perfectly compatible with the development of products of urban and cosmopolitan design. The Roca Mall stand at the 2017 ISH trade fair in Germany also served to present to the public the Beyond collection, which symbolises the future in each of its designs with the aim of responding to the most demanding requirements. Manufactured with the most innovative materials developed by Roca and combined with the latest technologies in bathroom product design, Beyond is one of the outstanding innovations of this year. These two new collections perfectly symbolise Roca’s entrepreneurial spirit and philosophy after its first century of life: restlessly innovating, but also without renouncing the experience and wealth that the heritage of the past provides. The revived Carmen collection The Beyond collection of vitreous china and furniture 6