what’s News and events The Roca Mall, Roca’s innovative stand, also comes to the KBC trade fair in Shanghai The brand’s presence in the Chinese market is gaining strength In the latest edition of the KBC trade fair in Shanghai, the most important event of the bathroom sector on the Asian continent, Roca presented its revived classic collections, as well as its more recent creations. Following the concept presented at the ISH trade fair in Frankfurt, Roca’s stand recreated a shopping centre and invited the visitor to discover the brand’s values in design, quality and sustainability. At the stand was the German designer Bertrand Illert, from the design studio NOA, who shared with visitors his vision and method of working as well as answering all their questions. 14