15 2017 Just like its predecessor in Frankfurt, the stand included a number of collections and products which visitors were able to admire at the Roca Mall of the KBC trade fair: from the vitreous china and furniture collection Inspira; materials such as Fineceramic®, which consist of very fine pieces that allow for maximum versatility; the exclusivity of the Baia collection, the latest collaboration between Armani and Roca; the Beyond series, sophistication and cosmopolitanism of the highest degree, and the Carmen collection, an absolute classic that has been revived and updated with the best technology that left the Asian public fascinated. As in all Roca stands, the settings and product presentations, together with the window displays, were impeccably put together, providing an innovative and immersive experience. 15