what’s Product novelties Roca opens its sixth Gallery in Beijing and continues to grow in China The award-winning Chinese architect Ma Yansong has been in charge of its design Roca, which now has nine factories in China and has had a commercial presence there for over 35 years, has opened the doors of its second Gallery on the Asian continent. With the Roca Beijing Gallery, located in one of the country’s nerve centres, the brand reiterates its strategy of expansion in markets with more than 100 million inhabitants, with Asia being one of its main focal points. During the opening event, which was attended by more than 100 people, of particular note was the presence of Manuel Valencia, Spain’s ambassador in China, and Raimundo García Figueras, Senior Managing Director of Roca Asia and Oceania. Ma Yansong, winner of the “Architecture League of Young Architects” prize, is considered one of the 20 most influential young architects in the world. Moreover, he is internationally recognised for the social and environmental perspective of his projects and he has been the first Chinese architect to receive the prestigious RIBA fellowship. In the Roca Beijing Gallery, the architect has used audio-visual creation, through large LED screens that cover its full height, making it act like a second skin of the building and uniting the interior with the exterior in a surprising manner. 8