what’s Inside Roca How we are valued in the world Testimonials project Ma Yansong, architect, author of the Lucas Museumof Narrative Art | “My mission as an architect is toPatrik Schumacher, architect, director of ZahaHadid Architects | “The future of the bathroom will be imagine the future. I have found in Roca a unique full of exciting challenges. Roca makes the right choice collaborator to transform, together, our ideas into with a modern, intelligent, elegant, innovative product reality.” and an excellent performance.” Rafael Moneo, architect, Pritzker Prize 1996 | “The Ferran Adrià, chef renowned for his innovative Sometimes, a company’s external projection of its activity, bathroom space has been the entrance door for approach to gastronomy | “It is very difficult to be its primordial values or its brand image can differ from technology in the home. Roca has always managed to innovative without losing your vision. The evolution the perception held by users or even among its own respond to users’ concerns.” experienced by Roca is impressive and should be a staff. Coinciding with the centenary celebration, the Carlos Jiménez Renjifo, UN representative in Spain reference for many other companies.” Testimonials project has been carried out in order to and Andorra | “Roca and the We Are Water Foundation Martha Thorne, architect and executive director of find out which of Roca’s values are most appreciated by are making the priorities we set at the United Nations the Pritzker Prize | “Roca concerns itself with how society, professionals and its employees. a reality. We value their high sense of responsibility,it can contribute to making the world a better place, The project has gathered videos with the opinions solidarity and commitment to the environment.” developing sustainable manufacturing processes and of seventy people throughout the world with highly Odile Decq, architect, winner of the Jane Drew prize analysing their environmental impact.” diverse professional profiles and who have had some 2016 | “Since the 19thcentury, family companies have Peter Wilson, chief executive of Reece, the largest form of relationship with the brand: from architects and known how to combine their response to the market´s supplier of bathroom products in Australia | “The value recognised designers to sociologists, economists and needs with innovation. Roca belongs to this group of of having people who are passionate about in-depth representatives of world-renowned companies, as well as companies, which are committed to continuing to make knowledge of our sector and of the world is a major a representation of employees of the company in India, progress and which today are open to the entire world.”part of Roca’s success.” China and Spain. Thanks to these real testimonies, we are able to know Gabriele Burati, designer and architect | “I think Giorgetto Giugiaro, designer of Ferrari | “Roca has how the values and aspects that differentiate Roca and Roca’s added value is having transmitted the culture been able to celebrate one hundred years because it that make it recognisable as a company and as a brand of bathrooms, of its products and of its design to an has kept its business vision, its production capacity and are really perceived. These values are the essence of the increasingly wider audience, who little by little are its technological commitment.” path the company has taken over these 100 years and becoming educated about these new functions, new Javier Mariscal, designer and artist | “The represent the best guarantee for approaching the future. products and characteristics of the bathroom space.” bathroom is a family meeting place. Deep-rooted Ashok Kumar Joshi, Roca employee in India for the relationships and habits are established in it. Roca past 27 years | “I managed to consolidate my identity has contributed ideas and solutions that change and with Roca. I was respected in society. Thanks to Roca, brighten people’s lives.” I was able to fulfil my family responsibilities, starting with building a home to live in.” “IT IS VERY DIFFICULT TO BE INNOVATIVE “WORKING WITH THE WE ARE “MY MISSION AS AN ARCHITECT IS WITHOUT LOSING YOUR VISION. WATER FOUNDATION HAS BEEN TO IMAGINE THE FUTURE. I HAVE THE EVOLUTION EXPERIENCED BYROCA REALLY REWARDING. I ADMIRE ITS FOUND IN ROCA IS IMPRESSIVE AND IT SHOULD CAPACITY TO PURSUE THE GOALS A UNIQUE COLLABORATOR TO CHINA SPAIN BE A REFERENCE FOR MANY OF SOCIAL RESPONSIBILITY AND USA TRANSFORM, TOGETHER, OUR OTHER COMPANIES.” SUSTAINABILITY IN AN ACTIVE WAY.” IDEAS INTO REALITY. “ FERRAN ADRIÀ MARTHA THORNE MA YANSONG CHEF. ONE OF THE BEST CHEFS IN THE WORLD ARCHITECT. EXECUTIVE DIRECTOR OF THE PRITZKER PRIZE ARCHITECT OF THE LUCAS MUSEUM OF NARRATIVE ART 4